EXPOSING AD FRAUD: A COMPARATIVE GUIDE TO DETECTION TACTICS

In the ever-evolving digital advertising landscape, ad fraud poses a significant risk to advertisers and publishers alike. Advertisers spend billions of dollars annually due to fraudulent activities that artificially inflate impressions and clicks. To combat this growing problem, developers have created sophisticated detection tactics. This article

Banner ads are a ubiquitous form of online advertising that typically appear at the sides of web pages. These visual advertisements serve graphical content to attract visiting customers. Banner ads are known for their extensive visibility and ability to effectively advertise products or businesses. They commonly utilize eye-catching designs and com